Marketing Manager, Brand and Heritage
Location: Flexible across the UK
Hours: 35 hours per week
Contract: Permanent
Salary: £36,488 - £37,582 per annum
Are you a dynamic marketing professional with a passion for making a difference?
As a Marketing Manager in the Brand and Heritage team, you will lead and support key brand and advertising campaigns that elevate our iconic brand. Your work will ensure our strategies are integrated, impactful, and timely. You'll while empower teams across the organisation to use our brand effectively.
Join us in shaping ambitious, audience-focused engagement strategies across brand and heritage campaigns. Collaborating with corporate partners on joint brand activities and integrating our new "Here for humanity" brand proposition throughout the organisation. In the Marketing and Fundraising Directorate, you'll help us achieve an annual net income growth of £30 million by 2030. You'll amplify the impact of our vital work.
The work you do with the Red Cross will play a crucial role in advancing our mission to support people in crisis. Are you ready to join our cause and help us be here for humanity?
Wondering about what a day in the life of a Marketing Manager looks like? Here’s what you’ll be delivering:
• Campaign Coordination: You’ll work closely with the Senior Marketing Manager for Brand and Heritage. Overseeing brand and advertising activities, making sure they’re delivered on time, within budget, and with impact. You’ll also assist in the creative development and evaluation of multi-channel campaigns.
• Brand Support: You are a brand ambassador. You’ll promote the brand team and tools, manage internal communications, and respond to brand-related queries.
• Cross-Organisational Collaboration: You’ll partner with teams across the organisation to coordinate efforts, plan and deliver content, and support the execution and adaptation of campaigns to maximise effectiveness.
To be a successful Marketing Manager, you’ll need the following:
• Expertise in branding, with strong creative judgment and the ability to empower colleagues in effective brand usage.
• Skill in supporting and delivering multi-channel campaigns with creative and media agencies. Along with experience in creative development and asset management.
• Proficiency in project management, with the capability to coordinate complex schedules.
• Experience in managing multiple internal and external stakeholders.
• Experience in embedding and integrating brand principles across various activities.
• Competence in evaluating marketing activities, driving improvements, and providing actionable recommendations.
Sound like you? Apply now! Closing date for applications is 23.59 on Wednesday 18th September 2024. Interviews expected to take place soon after.
In return for your dedication and expertise, what will you get?
- Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days (per annum).
- Pension scheme: Up to 6% contributory pension.
- Flexible working: We do our best to accommodate your preferred work style.
- Learning & Development: Wide range of career opportunities + comprehensive learning.
- Discounts: Access to Blue Light Discount Card and employee benefits platform.
- Wellbeing Support: Access to mental health and wellbeing assistance.
- Team Working: Champion our mission in a collaborative team.
- Cycle2Work: Lease a bicycle through the scheme.
- Season ticket loan: Interest-free loan for commuting expenses.
At The British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. We do this through regular data reporting, and the support of our internal Race and Equality Network (REEN), LGBT+ Network, our Disability and Wellness Network (DAWN), Gender Network, Carers Network and Youth Network.
Connecting human kindness with human crisis