Channels and Content Lead (Internal Communication)
Location: UK Flexible (Hybrid, home and office)
Salary: £38,000 per annum
Hours: 35 per week
Contract: Permanent
Could you lead our approach to internal communications channels and content at the British Red Cross?
We’re after someone with solid internal comms expertise who can help make sure we have right mix of channels to engage our people (including staff and volunteers) with key issues, and tell our organisation’s story.
What will a Channels and Content Lead's job involve?
- Owning the channel matrix, drawing on insight and data to ensure we have the right mix of channels for our people.
- As product owner for our digital channels, you will create and deliver continuous improvement plans, adapting to new technologies, needs and the changing shape of the organisation.
- Find ways to continually improve – our regular programme of all-staff calls.
- Be responsible for the editorial calendar, creating the plan for the themes and stories to be delivered through our core channels.
- Advise people across the organisation on their own comms, making sure they’re user friendly, accessible and align with brand and communications guidelines.
- Ensure our communications, campaigns and channels are diverse and inclusive and are aligned with our overall strategic plan and approach.
- In an emergency, ensure we tell a clear story around how we’re responding, making sure our people see the impact of their work.
- Line-manage one internal communications officer, providing clear goals and accountabilities
What will a Channels and Content Lead need to be successful?
- Experience of managing digital channels for internal communications
- Understanding of how to research user needs for digital channels and how to adapt technology to enable that
- Strong writing skills with an ability to take sensitive topics and craft messages that are accurate and engage our colleagues
- Ability to use platforms to build insight and develop recommendations to improve engagement
- Ability to take a wide view of the organisation’s needs and priorities and plan content to support organisation goals
- Experience of enhancing users’ experience, ensuring channels are user friendly, accessible and align with brand and communications guidelines.
- Experience of owning and running an editorial calendar
- Strong experience of content creation and content commissioning
The closing date for applications is 23.59 on the Monday 23rd June 2025.
In return for your commitment and expertise, you’ll get:
- Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days.
- Pension scheme: Up to 6% contributory pension.
- Flexible working: We do our best to accommodate your preferred work style.
- Learning & Development: Wide range of career opportunities + comprehensive learning.
- Discounts: Access to Blue Light Discount Card and employee benefits platform.
- Wellbeing Support: Access to mental health and wellbeing assistance.
- Team Working: Support our mission in a collaborative team.
- Cycle2Work: Lease a bicycle through the scheme.
- Season ticket loan: Interest-free loan for commuting expenses.
At The British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. We do this through regular data reporting, and the support of our internal Race and Equality Network (REEN), LGBT+ Network, our Disability and Wellness Network (DAWN), Gender Network, Carers Network and Young Staff Network.
Together, we are the world's emergency responders