Job Title: Senior Engagement & Loyalty Manager (Email Marketing & Digital Mobilisation Lead)
Job Location: UKO London Moorfields
Salary: £54,081 per annum based on 35 hours per week (Plus ILW if applicable)
Contract Type: 12 Months Fixed term Contract (Maternity Leave)
Do you love using insight and creativity to generate ambitious, audience-focused engagement strategies? Do you have a passion for engaging support through digital channels?
We are looking for a dynamic leader to take the reins of our email marketing and lead generation programmes, inspiring tens of thousands of people to support the Red Cross. Reporting to the Head of Engagement & Loyalty, you’ll use your digital skills to develop how we engage and mobilise our supporters (financial and non-financial), driving compelling digital programmes that inspire both new and existing supporters.
You’ll join a team who are leading the way in how we engage with supporters and customers, finding reactive and worldly-relevant fundraising opportunities for us to attract support – ultimately helping us to achieve our mission and strategic goals.
Leading the way on our digital channels, you will also work on our large-scale emergency appeals that involve a full range of channels – DRTV, telemarketing, mailings, SMS and more – so we’re looking for someone with a full range of multi-channel experience who can specialise on the digital side.
Wondering about a day in the life of a Senior Engagement & Loyalty Manager?
You'll be:
- Meeting regularly with colleagues to ensure email marketing programme is planned, delivered and optimised based on results and supporter insight
- Reviewing results with the digital and telemarketing teams to optimise lead generation and conversion plans based on campaign performance
- Collaborate across the newly created Engagement & Loyalty funnel (including Emergency Appeals, Legacy Marketing, Events, E-commerce & Regular Giving) to drive optimisation – both in our email/lead generation programmes and ways of working
- Planning and leading workshops to strategically plan multi-channel, multi-proposition supporter journeys (digital and offline – including but not limited to email, mailings, telephone, paid social)
- Co-create the annual Engagement & Loyalty budget, closely monitor campaign forecasts, income and expenditure.
What will you need to be a successful Senior Engagement & Loyalty Manager?
- Understanding of the different marketing acquisition and retention channels and methodologies – primarily this role will lead on email marketing and lead generation via paid social adverts
- Specific knowledge and skills in email marketing and ESPs - ideally Salesforce
- Ability to plan campaigns and communications that engage, motivate and inspire mobilisation from a range of supporters/customers.
- Skilled at critically appraising creative and copy from concept to completion.
- Excellent and extensive understanding of the full range of paid, owned and earned channels, metrics used to measure response and how channels inter-relate on/offline.
- Extensive experience in cross-channel communications planning, and campaign planning, execution, and optimisation (including digital, mailings, telephone marketing).
- Experience in managing large scale print, telephone and email campaigns
The closing date for completed applications is 23:59hrs on Sunday the 6th of October 2024 with interviews to follow.
Please apply early, as we’ll be reviewing candidates throughout. We reserve the right to close the ad in advance of the published date.
In return for your commitment and expertise, you’ll get:
- Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days.
- Pension scheme: Up to 6% contributory pension.
- Flexible working: We do our best to accommodate your preferred work style.
- Learning & Development: Wide range of career opportunities + comprehensive learning.
- Discounts: Access to Blue Light Discount Card and employee benefits platform.
- Wellbeing Support: Access to mental health and wellbeing assistance.
- Team Working: Support our mission in a collaborative team.
- Cycle2Work: Lease a bicycle through the scheme.
- Season ticket loan: Interest-free loan for commuting expenses.
At The British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. We do this through regular data reporting, and the support of our internal Race and Equality Network (REEN), LGBT+ Network, our Disability and Wellness Network (DAWN), Gender Network, Carers Network and Youth Network.
Together, we are the world's emergency responders